The brand Simona Lupano, which is named after its founder and designer, was born in Italy in 2009.

At the beginning it was addressed to a limited clientele, with the production of small collections, whose strengths are the innovative design and high quality in terms of materials and tailoring.
Within little time, the brand started to gain more and more appreciation and acknowledgments.

New horizons opened as significant collaborations were built with very important National TV networks, such as RAI, for which Simona Lupano took care of several shows.

By the end of 2010 the brand was selected by Spiga2, one of the most important international showcases for upcoming fashion designers. It still is present now, with an exclusive collection A/I 11-12. The collections produced so far are made up of total looks for women, whose garments are the result of a conciliation between a creative design and meticulous attention to fitting.

The one-to-one relationship between the product and the consumer has always been the center of the creating process: “ a garment must have a strong bond with who is wearing it. Between the two of them there has to be a sparkle, so that the piece of clothing becomes art and the body becomes its expression.”